8 Smart Ways Local Small Businesses Can Win New Customers This Holiday Season

1. Polish your Google Business Profile (GBP)

   • Add holiday hours, fresh photos, service menus, and 2–3 new Posts each week (offers, events, gift ideas).

   • Ask happy customers for reviews and reply to every one.

   • Quick win: Add a limited-time Offer Post with a clear CTA.

2. Create a “Holiday First-Timer” Offer

   • Make it easy for new folks to try you: “New customers get 15% off their first service”

   • Put the offer on your homepage hero, GBP, and social bio links.

   • Pro tip: Use a code so you can track redemptions.

3. Bundle & gift-ify

   • Turn what you already sell into giftable bundles (price points: under $25, under $50, under $100).

   • Add a simple insert card: “To/From” + how to book or reorder.

   • Don’t forget digital gift cards for last-minute shoppers.

4. Partner locally (2-for-1 reach)

   • Pair up with a complementary biz for a co-promo: coffee shop × florist, salon × boutique, gym × juice bar.

   • Do a shared giveaway, cross-display a small product, or run a “Show your receipt from X for 10% off here.”

5. Host a micro-event

   • Keep it simple: 60-minute “Sip & Shop,” ornament-making, 10-minute mini-consults, or a “before-hours” VIP preview.

   • Collect emails/phone numbers at the door with a QR code. Follow up the next day with a thank-you + offer.

6. Run a 3-email + 3-post mini campaign

   • Email sequence: (1) Gift ideas/guide, (2) Social proof + best sellers, (3) Last-chance/extended hours.

   • Social sequence mirrors email with Reels/Stories + one clear CTA.

   • Keep offers date-stamped so they feel timely, not spammy.

7. Turn customers into creators

   • Launch a simple prompt: “Post your holiday haul/tag us to win a $50 gift card.”

   • Feature real customers in Stories and a weekly collage post.

   • Bonus: Create a branded hashtag so all entries are easy to find.

8. Make it fast to buy or book

   • Add a “Buy Gift Card” and “Book Now” button above the fold on web + social.

   • Enable tap-to-text and click-to-call.

   • Reduce friction: one clear checkout path, fewer form fields, Apple/Google Pay if possible.

We wish you all the success this holiday season! Got more tips? Share them with us!