Website Design Must-Haves vs. Common Pitfalls

Website Design Must-Haves vs. Common Pitfalls

Website Design Must-Haves vs. Common PitfallsLisa Canterbury
Published on: 29/09/2025

Here are the “must-haves” and the “pitfalls” when designing a website. How does your site measure up?

Customer Experience
Your Homepage = Your Digital Front Door

Your Homepage = Your Digital Front Door

Your Homepage = Your Digital Front DoorLisa Canterbury
Published on: 17/09/2025

Your homepage. Think of it as your digital front door. It's the first impression that decides whether your visitors come in, look around, and engage… or leave. Here are the Top 5 Things Every Homepage Should Have.

ContentCustomer Experience
Stop Sending Ad Traffic to Your Homepage! Here’s a Smarter Way

Stop Sending Ad Traffic to Your Homepage! Here’s a Smarter Way

Stop Sending Ad Traffic to Your Homepage! Here’s a Smarter WayLisa Canterbury
Published on: 04/08/2025

Running digital ads without a dedicated landing page is like throwing a party and not telling guests where the front door is. Here’s why you should always create a separate, tailored landing page for your ads instead of relying on your homepage.

Customer Experiencestrategy
Does your website do more than just exist?

Does your website do more than just exist?

Does your website do more than just exist?Lisa Canterbury
Published on: 01/07/2025

In today’s online world, your website is your #1 marketing asset. Whether you're selling a product, offering a service, or just starting out, your website needs to do more than exist—it needs to work for you.tion

ContentCustomer Experience
3 Essential Marketing Strategies Every Business Owner Should Master

3 Essential Marketing Strategies Every Business Owner Should Master

3 Essential Marketing Strategies Every Business Owner Should MasterLisa Canterbury
Published on: 20/06/2025

Marketing isn’t just about flashy ads or catchy slogans — it’s the engine that drives your business growth. Whether you're launching a startup or scaling an established company, a solid marketing foundation is essential.

strategy
Are you choosing the right marketing channel for your product and audience?

Are you choosing the right marketing channel for your product and audience?

Are you choosing the right marketing channel for your product and audience?Lisa Canterbury
Published on: 18/06/2025

Marketing is the backbone of any successful business, bridging the gap between products and consumers. With the evolution of technology, marketing strategies have diversified, offering businesses a range of channels to connect with their audiences.

Customer Experiencestrategy