Stop Sending Ad Traffic to Your Homepage! Here’s a Smarter Way

Stop Sending Ad Traffic to Your Homepage! Here’s a Smarter Way

Stop Sending Ad Traffic to Your Homepage! Here’s a Smarter WayLisa Canterbury
Published on: 04/08/2025

Running digital ads without a dedicated landing page is like throwing a party and not telling guests where the front door is. Here’s why you should always create a separate, tailored landing page for your ads instead of relying on your homepage.

Customer Experiencestrategy
Does your website do more than just exist?

Does your website do more than just exist?

Does your website do more than just exist?Lisa Canterbury
Published on: 01/07/2025

In today’s online world, your website is your #1 marketing asset. Whether you're selling a product, offering a service, or just starting out, your website needs to do more than exist—it needs to work for you.tion

ContentCustomer Experience
Are you choosing the right marketing channel for your product and audience?

Are you choosing the right marketing channel for your product and audience?

Are you choosing the right marketing channel for your product and audience?Lisa Canterbury
Published on: 18/06/2025

Marketing is the backbone of any successful business, bridging the gap between products and consumers. With the evolution of technology, marketing strategies have diversified, offering businesses a range of channels to connect with their audiences.

Customer Experiencestrategy
Let's Talk Reviews! Why they matter and how they boost your SEO!

Let's Talk Reviews! Why they matter and how they boost your SEO!

Let's Talk Reviews! Why they matter and how they boost your SEO!Lisa Canterbury
Published on: 20/05/2025

Not only do reviews help build trust and bring in new customers, but Google reviews specifically can give your website a serious SEO boost, helping you show up higher in search results.

Customer Experiencestrategy
Do You Have Enough Customer Touchpoints?

Do You Have Enough Customer Touchpoints?

Do You Have Enough Customer Touchpoints?Lisa Canterbury
Published on: 18/04/2025

Studies show it takes around 7 of these to build trust and get them comfy enough to buy.

Customer Experience
Are You Focusing on the Entire Marketing Funnel?

Are You Focusing on the Entire Marketing Funnel?

Are You Focusing on the Entire Marketing Funnel?Lisa Canterbury
Published on: 17/04/2025

Are You Focusing on the Entire Marketing Funnel?

Customer Experience