Does your website do more than just exist?
In today’s online world, your website is your #1 marketing asset. Whether you're selling a product, offering a service, or just starting out, your website needs to do more than exist—it needs to work for you.
But what exactly should be on your website to make it an effective marketing tool? Here are 5 "must-haves" for every website:
A Clear and Compelling Homepage
Your homepage is your first impression. Make it count by clearly answering:
Who are you?
What do you offer?
What should the visitor do next?
Add a strong headline using key words, a short intro, and a call-to-action (CTA) like “Book a Call,” “View Services,” or “Shop Now.”
2. A Services or Products Page
Make it easy for visitors to understand what you offer. This page should:
Clearly describe your services or products
Include pricing (if possible) or encourage people to contact you
Use images or examples to bring your offer to life
Add a CTA on each service to guide visitors toward the next step.
3. Contact Information (Make It Easy!)
Don't make people search to reach you. Your contact page should include:
A simple form
Your email address and/or phone number
Links to your social media
Your location (if relevant)
Pro tip: Add your contact info in the footer of every page.
4. Testimonials or Reviews
Social proof builds credibility. Feature:
Customer testimonials (text or video)
Reviews from platforms like Google or Yelp
Case studies or before/after results
Even a few quotes from happy clients can make a big difference.
5. An "About" Page That Builds Trust
People like to do business with people they trust. Use your About page to:
Share your story or mission
Show your expertise
Add a personal touch (a photo of you or your team helps!)
Bonus: Add a short “Why Choose Us” section to show what makes you different.
A website that markets well is more than just “nice to look at.” It’s strategic, helpful, and built with your audience in mind. With the right content and structure, your site can attract visitors, earn trust, and turn clicks into customers.
