Do You Have Enough Customer Touchpoints?
Studies show it takes around 7 touchpoints to build customer trust and get them comfy enough to buy. It’s not about spamming them, but about showing up in a helpful, friendly way. These touch points should address various parts of the customer's journey like getting to know you, understanding the customer's pain points, how your product/service can alleviate that pain point and how your product is different than your competitors. Here’s a sampling of different touchpoint ideas for you to implement:
Sample Touchpoints to Seal the Deal
Social Media Scroll
They spot your cute Instagram post about your handmade candles. That cozy vibe catches their eye while they’re sipping their morning latte.Website Visit
Intrigued, they click through to your website. They poke around, check out your “About” page, and maybe read a blog post on picking the perfect scent.Email Newsletter
They sign up for your newsletter (score!). You send a welcome email with a 10% off code.Retargeting Ad
They’re scrolling Facebook, and boom—there’s an ad for your candles again. It’s a gentle reminder, like, “Hey, remember us?”Blog Post or Video
They find your YouTube video on “5 Ways to Make Your Home Feel Like Fall.” It’s helpful, and now they’re starting to trust your vibe.Personalized Email Follow-Up
You notice they left a candle in their cart (cart abandonment alert!). You send a sweet email like, “Forgot something? Your cozy candle is waiting!”Phone Call or DM
They have a quick question about shipping, so they message you. You reply super fast, and they’re like, “Wow, these folks are legit.”
Make It Feel Like a Chat, Not a Sales Pitch
The trick is to keep it real. Each touchpoint should feel like you’re chatting with a friend, not pushing a sale. Mix up your approach—some educational stuff, some fun vibes, and a sprinkle of personalized attention. Before you know it, those 7 touches will turn that curious prospect into a customer who’s raving about you to their friends.
